Top 10 Things to Do in Seoul: A Complete Guide for Visitors
Seoul, South Korea’s vibrant capital, is a city where ancient traditions and futuristic innovations coexist harmoniously. From majestic palaces to neon-lit shopping streets, Seoul offers an abundance of activities to suit every type of traveler. This guide explores the top 10 things to do in Seoul, providing all the details you need to plan your visit.
1. Explore the Majestic Gyeongbokgung Palace
Gyeongbokgung Palace is the crown jewel of Seoul’s historical landmarks. Built in 1395, this grand palace served as the main residence of the Joseon Dynasty’s royal family. Its expansive grounds feature stunning architecture, including the Geunjeongjeon Hall, where kings once held important ceremonies, and the peaceful Hyangwonjeong Pavilion, which is surrounded by a picturesque pond. As you wander through the palace grounds, you’ll feel transported back in time.
Don’t miss the Changing of the Guard Ceremony, held daily at the Gwanghwamun Gate. This colorful and lively reenactment offers a glimpse into Korea’s royal traditions and is a must-see for visitors. For an enhanced experience, rent a traditional hanbok from nearby shops; not only will it add authenticity to your photos, but it also grants you free entry to the palace.
- Best Time to Go: Visit in the early morning to enjoy the palace before the crowds arrive. Spring and autumn offer the best weather and beautiful seasonal colors.
- Time to Spend: Allocate 2–3 hours to explore the palace thoroughly and enjoy the Changing of the Guard Ceremony.
- Cost: Entry is 3,000 KRW (approximately $2.50), but it’s free if you wear a hanbok.
- Tip: Consider joining a guided tour or downloading a mobile guide to learn about the history and significance of the palace structures.
2. Shop and Indulge in Myeongdong
Myeongdong is a sensory overload in the best possible way. This bustling district is known for its endless shopping options, including trendy fashion boutiques, global brands, and the famous K-beauty stores that line the streets. Whether you’re stocking up on skincare products or hunting for the latest Korean fashion trends, Myeongdong has it all.
But Myeongdong is not just about shopping—it’s also a food lover’s paradise. The streets are filled with vendors offering mouthwatering street food, such as tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and egg bread, all of which are freshly prepared and irresistibly delicious. After a long day of shopping and snacking, relax at one of the area’s cozy cafés, where you can try unique Korean desserts like bingsu (shaved ice).
- Best Time to Go: Visit in the late afternoon to enjoy shopping, then stay as the street food stalls light up the evening.
- Time to Spend: Plan to spend 3–4 hours exploring the shops and sampling the food.
- Cost: Budget around 20,000–30,000 KRW ($15–25) for street food and small purchases. Shopping costs vary depending on the brands and products.
- Tip: Carry some cash for street vendors, though most stores accept credit cards. Visit during sales seasons for great deals on beauty and fashion items.
3. Wander Through Bukchon Hanok Village
Stepping into Bukchon Hanok Village feels like traveling back to the Joseon era. This charming neighborhood, nestled between Gyeongbokgung and Changdeokgung palaces, is home to hundreds of beautifully preserved hanoks (traditional Korean houses). The narrow alleys, lined with elegant wooden homes featuring tiled roofs, provide a stark yet beautiful contrast to Seoul’s modern skyscrapers.
Many hanoks now house cultural centers, tea houses, and guesthouses, allowing visitors to experience Korean traditions firsthand. Join a craft workshop to learn skills such as traditional knot-making or calligraphy, or simply relax with a cup of traditional tea in one of the village’s serene tea houses. Photographers will find plenty of opportunities to capture stunning shots of the architecture and scenic alleyways.
Klook.com- Best Time to Go: Morning or late afternoon for fewer crowds and the best lighting for photography.
- Time to Spend: Allow 2–3 hours to explore the village and participate in a workshop or visit a tea house.
- Cost: Free to wander the streets, though workshops and tea experiences may cost 10,000–20,000 KRW ($8–16).
- Tip: Wear comfortable shoes, as the alleys can be steep and uneven. Respect the privacy of residents while taking photos.
4. Take in Panoramic Views at N Seoul Tower
N Seoul Tower, perched atop Namsan Mountain, offers one of the best views of Seoul. This iconic landmark is a favorite among both tourists and locals, thanks to its panoramic observation decks and romantic atmosphere. The journey to the tower is an experience in itself; you can hike through the lush trails of Namsan Park, take a scenic cable car ride, or catch a shuttle bus.
Once at the top, head to the observation deck for breathtaking 360-degree views of the city. The Love Locks Fence is a popular spot for couples, who leave padlocks as symbols of their eternal love. For an unforgettable experience, book a table at the tower’s revolving restaurant, which combines fine dining with spectacular views.
- Best Time to Go: Visit in the late afternoon to enjoy daytime views, then stay for the sunset and evening city lights.
- Time to Spend: Set aside 2–3 hours to explore the tower and its surroundings.
- Cost: Entry to the observation deck costs approximately 16,000 KRW ($12). The cable car ride is about 10,000 KRW ($8) round trip.
- Tip: Bring a jacket if visiting in the evening, as it can get chilly at higher altitudes.
5. Immerse Yourself in Korean Culture at Insadong
Insadong is a cultural hotspot where tradition meets creativity. The main street and its winding alleyways are filled with art galleries, antique shops, and craft stores that sell unique souvenirs like handmade ceramics and hanji (traditional Korean paper). You’ll also find modern boutiques and cafés seamlessly integrated into the area’s old-world charm.
A visit to Insadong isn’t complete without stopping at a hanok-style tea house, where you can enjoy traditional Korean teas and snacks in a tranquil setting. On weekends, the main street becomes a pedestrian-only zone, featuring street performances and live demonstrations of traditional crafts.
- Best Time to Go: Weekends offer the most vibrant atmosphere, with street performances and markets.
- Time to Spend: Spend 2–4 hours exploring the shops, galleries, and tea houses.
- Cost: Souvenirs range from 5,000–50,000 KRW ($4–40), depending on the item. Tea houses typically charge 7,000–12,000 KRW ($5–10) per person.
- Tip: Don’t hesitate to haggle at antique shops, but do so politely.
6. Relax Along the Cheonggyecheon Stream
The Cheonggyecheon Stream is a peaceful retreat in the heart of bustling Seoul. This 11-kilometer-long waterway was restored as part of an urban renewal project and is now a favorite spot for both locals and tourists to unwind. The stream is beautifully landscaped with walking paths, small waterfalls, and art installations, making it a picturesque place for a leisurely stroll.
Walking along the stream, you’ll pass under 22 bridges, each with its unique design and history. Seasonal events such as the Seoul Lantern Festival light up the stream with colorful displays, creating a magical atmosphere in the evenings. It’s a great place to take a break from sightseeing or enjoy a romantic walk under the city lights.
- Best Time to Go: Visit in the evening during seasonal festivals or in the late afternoon for a quiet, relaxing walk.
- Time to Spend: 1–2 hours, depending on how far you walk.
- Cost: Free to access.
- Tip: Bring comfortable shoes and a camera to capture the scenic views. If visiting during summer, pack some water and a hat to stay cool.
7. Experience the High-Tech World of Dongdaemun Design Plaza (DDP)
The Dongdaemun Design Plaza (DDP) is a striking architectural masterpiece that stands as a symbol of Seoul’s modern design and innovation. Designed by Zaha Hadid, the futuristic building features sweeping curves and metallic finishes, making it one of the city’s most photographed landmarks.
Inside, DDP hosts exhibitions, fashion shows, and cultural events year-round. The surrounding Dongdaemun area is a shopping mecca, with 24-hour fashion markets where you can find the latest Korean trends. Don’t miss the LED Rose Garden, which lights up the plaza with thousands of illuminated roses in the evening, creating a magical atmosphere.
- Best Time to Go: Evening for the LED Rose Garden or during exhibitions and fashion events.
- Time to Spend: 2–3 hours, especially if you explore the nearby markets.
- Cost: Entry to exhibitions typically ranges from 5,000–20,000 KRW ($4–15), depending on the event.
- Tip: Check the event schedule on the DDP website before visiting to make the most of your time.
8. Shop, Dine, and Play at Hongdae
Hongdae, short for Hongik University Street, is the epicenter of Seoul’s youthful energy. Known for its vibrant nightlife, indie music scene, and trendy shops, Hongdae is where creativity and culture come alive. The streets are packed with boutique stores, quirky cafés, and live performances, making it a hub for entertainment and socializing.
During the day, visit Hongdae’s themed cafés, such as cat cafés or the famous Thanks Nature Café, where you can enjoy a latte surrounded by adorable sheep. As the sun sets, the area transforms into a party haven with bars, clubs, and street performers. Don’t forget to stop by the Hongdae Free Market on weekends, where local artists sell handmade crafts and unique artwork.
- Best Time to Go: Evening for nightlife or weekends for the Hongdae Free Market.
- Time to Spend: 3–5 hours to fully explore the area and enjoy its entertainment options.
- Cost: Varies widely; budget 20,000–50,000 KRW ($15–40) for food and shopping.
- Tip: Wear comfortable shoes as you’ll be walking a lot. Arrive early on weekends to snag the best deals at the Free Market.
9. Marvel at the Serenity of Changdeokgung Palace and Its Secret Garden
Changdeokgung Palace, a UNESCO World Heritage Site, is renowned for its harmonious integration with nature. The palace grounds feature elegant architecture, but the real highlight is the Huwon Secret Garden, a sprawling green space filled with pavilions, lotus ponds, and ancient trees. This secluded garden served as a retreat for the royal family, and its serene beauty makes it one of the most tranquil places in Seoul.
Guided tours are required to access the Secret Garden, and the knowledgeable guides provide fascinating insights into the history and design of the space. It’s a perfect escape from the city’s hustle and a must-visit for anyone seeking a peaceful and picturesque experience.
- Best Time to Go: Spring and autumn when the garden is in full bloom or adorned with fall colors.
- Time to Spend: 2–3 hours to explore the palace and the Secret Garden.
- Cost: Entry to the palace is 3,000 KRW ($2.50), and the Secret Garden tour costs an additional 5,000 KRW ($4).
- Tip: Book your Secret Garden tour in advance, as slots fill up quickly, especially during peak seasons.
10. Taste Authentic Korean Food at Gwangjang Market
No trip to Seoul is complete without experiencing the flavors of Gwangjang Market, one of the city’s oldest and most famous traditional markets. This bustling food haven is a paradise for food lovers, offering everything from bindaetteok (mung bean pancakes) to freshly made tteokbokki and savory dumplings.
As you walk through the market, you’ll see vendors preparing their dishes right in front of you, filling the air with mouthwatering aromas. Pull up a stool at one of the food stalls and try the market’s signature dish, mayak kimbap (miniature seaweed rice rolls), which is known for being addictive. Beyond the food, the market also sells textiles, hanboks, and souvenirs, making it a great place for a cultural shopping experience.
- Best Time to Go: Lunchtime or early evening to enjoy the freshest food and lively atmosphere.
- Time to Spend: 2–3 hours to eat and explore the market.
- Cost: Meals typically cost 5,000–15,000 KRW ($4–12) per dish.
- Tip: Bring cash, as some vendors may not accept credit cards. Arrive hungry to sample a variety of dishes.
The End Note for You
Seoul’s diverse offerings make it an unforgettable destination for travelers. From historical palaces and serene gardens to bustling shopping streets and vibrant nightlife, the city is a treasure trove of experiences. By following this guide, you’ll not only explore the top attractions but also gain a deeper appreciation for Seoul’s unique blend of tradition and modernity.
